Willene Agency
Data-backed insight for leaders making real decisions.
Stop Guessing. Start making informed decisions with your data.
We partner with mission-driven organizations and leaders to make decisions using data without stressing over surveys, spreadsheets and reports.
The Hidden Cost of Unclear Data
When data isn’t clearly structured or interpreted, it doesn’t just slow reporting—it quietly affects decisions across the organization.
Teams collect surveys because they’re required. Spreadsheets grow. Reports get pulled together close to deadlines. But instead of supporting leadership, the data becomes something to manage around rather than rely on.
Over time, this creates uncertainty:
- Leaders hesitate because results don’t feel settled
- Reporting feels reactive instead of intentional
- Valuable insights get buried in tools and files
Time is spent explaining numbers rather than using them.
The issue isn’t effort or commitment.
It’s the absence of a clear approach that connects data to decisions in a way leaders can trust and use.
What If Your Data Actually Supported Your Decisions?
What Becomes Possible With The Right Data Support
Imagine having data that’s organized, interpreted, and ready when decisions need to be made—not rushed together under pressure.
Instead of questioning results or scrambling to explain numbers, leaders have a clear understanding of what the data shows and how to use it.
Reporting becomes intentional. Conversations with funders and boards feel grounded. Internal teams move with more alignment.
This is what happens when research, evaluation, and reporting are built with purpose...not as an afterthought.
A Clear Path To Stronger Decisions
What would it look like to know before investing more time or money what your data could realistically support?
Before measuring impact, building dashboards, or expanding reporting, organizations need to understand whether their data is actually ready. Without that clarity, even well-intended initiatives stall or miss the mark.
This is for you if...
You’re collecting data but unsure what’s usable
You’re preparing for funders, boards, or leadership conversations
You want clarity before committing to a larger engagement
Reporting feels harder than it should
You need an expert lens without guessing or overbuilding
Introducing...
The Impact Roadmap
A premium discovery designed to bring structure, clarity, and direction to your data.
Impact Roadmap
$5,000
This offer includes:
✔️ Data Audit - a focused review of your existing data sources, systems, and reporting processes to understand how information is currently collected, stored, and used so you know whether your data can actually support meaningful insight or needs foundational work first.
✔️ Gap Analysis - A structured assessment that identifies what’s working, what’s missing, and where breakdowns are occurring across your data and reporting workflow so attention is directed to the right issues, not assumptions.
✔️ Customized Impact Roadmap - A practical, step-by-step plan built from your current data reality—not best-case scenarios—outlining what’s possible now, what requires preparation, and how to move forward without overbuilding.
✔️ Practical Tools & Resources - Curated guidance, examples, and templates to support survey design, administration, analysis, and reporting that gives your team a solid starting point instead of rebuilding processes from scratch.
Client Experiences
Organizations we’ve supported through research, evaluation, and decision-making
Teneka delivered high-quality work on time and approached every part of our engagement with care and professionalism. Communication was clear, responsive, and thoughtful throughout. I would not hesitate to contract with her again for research consulting services.
- Quintin Love, PhD
WestEd
With Teneka’s leadership and direction [building and maintaining a centralized digital database of survivor resources], we’ve been able to provide resources to survivors of sexual violence, making it easier for them to find healing and information, and take action.
- Dani Ayers
'me too.' International
Meet Dr. Teneka Steed
Research Scientist. Measurement Strategist. Evaluator.
"I don't just help leaders collect data. I help them command rooms with it."
Dr. Teneka Steed is a Research Scientist who works with high-performing entrepreneurs, nonprofit leaders and executives to build scientific systems of proof.
No fluffy dashboards.
No sophisticated statistics.
Her work focuses on valid, bias-tested, defensible measurement that stands up in high-stakes funding and partnership conversations.
Her clients don't win because they talk louder. They win because their metrics are stronger. In this session, she'll show you how to build that same authority into your own data.
FAQs
Who is this Roadmap best suited for?
The Impact Roadmap is best for mission-driven organizations and leaders who are collecting data but need clarity on usability, structure, and next steps before investing further.
Is this a good fit if we already have dashboards or reports?
Yes. Many organizations have outputs but lack clarity on data quality, structure, or sustainability. The Roadmap helps assess whether existing systems are truly supporting decision-making.
What does the discovery call involve?
The discovery call is a focused conversation to understand your goals, current challenges, and determine whether the Impact Roadmap is the right next step.
What happens after the Impact Roadmap is complete?
Some organizations choose to pause and implement internally. Others continue into a full implementation phase with our team. After the Roadmap is complete, you’ll receive a recommendation outlining viable next steps.
What does the process look like?
The Impact Roadmap follows a structured, guided process. We begin with an intake and review of your existing data, systems, and documentation. From there, we assess data, identify gaps, and develop a clear roadmap outlining what’s possible and what’s required next. You’ll receive defined outputs and a clear close-out conversation at the end of the engagement.
How long does the Impact Roadmap take?
Most engagements take 4–6 weeks, depending on responsiveness, data availability, and scheduling. Timelines are confirmed at the start so expectations are clear on both sides.
What are the payment options?
Payment is required prior to the start of the engagement. Paid-in-full and split payment options are available and confirmed during the discovery call.
Ready To Take The Next Step?
If you’re looking for clarity before investing further in data, evaluation, or reporting,
the Impact Roadmap is a strong place to start.